There are many different genres of headshots. Traditional corporate headshots tend to be broadly lit and feature a smiling face. Creative professionals need something a little different. Headshots for creatives should focus on mood, dramatic lighting and expressions that reflect their brand. All of these elements help creatives better represent themselves than a traditional headshot would.

Prior to our session, Chris and I discussed how he wanted to look in his photographs. He requested a non-smiling expression and left the rest to me. My goal was to create images that attract potential clients. Clients who are then interested in having a conversation with him, getting to know him better, and learning more about what he has to offer.